With the outbreak of the war everyone wanted to help the neighboring country but at the same time, just at that moment, other people decided to get involved in a very different way: The demand for pornography and prostitution of Ukrainian models increased these days.
From this insight, we designed an idea that hacks the morality that exploded on the Internet along with the war in Ukraine.
To do this, we created several fake OnlyFans accounts, under which apparently there are Ukrainian models, the most demanded on the network in recent months. Taking advantage of the fact that this platform only allows you to see the content once you make the payment, unconsciously, when you register, you will be making a donation, and inside the account, you will only find photos of monuments destroyed by the war.
Awards:
Shortlist in Mexico creative circle 2023.
Shortlist at the Obrar Awards in Argentina 2022.
Shortlist at the Diente Awards in Argentina 2022.
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Creative team:
Valerie Becerril
Oswaldo Rodríguez